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ISM 2012 – Spain

in Confectionery Trade Shows

Much of the sour and fizzy range of jelly based lollies are made in Spain so I was looking forward to seeing their pavilion and displays.


In stark contrast to every other country, the Spanish catalogue was simply a listing of exhibitors with no pictures or logos to identify manufacturers easily. Sadly, for these exhibitors, after an unpleasant (no, let’s be honest, rude) confrontation with one representative about taking photos, I decided not to look any further at their offerings.


There were too many other exhibitors keen to talk, share and have photos taken of their products on offer.

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