Belarus Confectionery at ISM 2012
Creamy caramels and smooth chocolates – the offerings from Kommunarka of Belarus. This company annually produces 25,000 tonnes of confectionery with 30% being exported around the world.
Spartak were also represented and their creamy filled chocolates with a range of fruit centres provided the energy to keep going around the displays for Day 2.
Marketing wise they were very clever this year at ISM. Belarus had an easy to carry, distinctive bag that was only handed out to visitors that were already carrying other bags of samples. The Belarus bag was made to fit all the others inside it leaving their brand as the one that was seen most often as we walked through the various exhibition halls.